Tuesday, February 08, 2005

Whopper - A Marketing Story

I remember once, as a 10th grader, descending upon Burger King with a growl in my stomach and a gleam in my eye. I had recently been exposed to their clever marketing campaign to ‘have it your way’ a compelling slogan that was accompanied by several images of flame-broiled Whoppers custom designed by the attractive customers/actors in the spot.




Talk about tasty!


  • Thick, juicy tomatoes.

  • Peek-a-boo pickles ensconced in a plentiful bed of tangy ketchup.

  • A veritable plethora of crisp, leafy-green lettuce.

  • A solid foundation of onions, set atop a burger so vast it could not be contained by the massive sesame-seeded monster of a bun.



Add to this the almost fluffy mayonnaise and (optional) cheese slice and you have a burger that had Ronald and the Fry Guys grimacing.



Can you say McSmackdown? Oh yes, I think you can….



So, I’m in Burger King – giving Lester, the subdued counter attendant, my Invention Savoureuse D'Hamburger*. I’m nearly bursting with excitement over the inevitability of tastiness that I would shortly be experiencing. I grab the tray, load up on ketchup packets, fill up my carbonated beverage product and head off to one of the variously uncomfortable dining cubicles.



The burger sits wrapped like a tantalizingly tasty tummy Christmas present; as I unwrap I give my thanks…



Thank you lord, for providing me with this tasty burger.
Thank you for the pickles, the onions, the light, fluffy, buuuuuu-uh? What the fuck is this?





Something is dreadfully wrong.



I scoop the dead, lifeless hunk of ‘not-my-burger’ into my hands and bob and weave my way back to the counter. Lester looks at me with the eyes of a lost soul.



“Umm, excuse me. I believe there is a problem, sir. I ordered the burger pictured on your menu up there, you know, the really yummy looking one. I seem to have accidentally gotten the one that was run over by a drive-through customer. I’ll wait here for my new sandwich.”



“Uhhh. That’s a Whopper.” he replies.



“Yes, yes… I’m sure it ‘was’ a Whopper at one time. But really it’s more of a ‘Flopper’ now – or a ‘Slopper’, if you will. Certainly nothing ‘whopping’ about it, I’m sure you’ll agree?”



“Ummmm...” Not much for words, this one. “I’ll get my manager”



I envision a highly ranking Burger King official, sweeping down upon me and rectifying my conundrum with but a snap of his officious fingers. What I got, was Billy from 3rd hour Science class.



“Billy! Wow, I didn’t know you were so high up in the food chain, so to speak. Heh heh…..” Billy wasn’t a member of my fan club. I had proven my Theory of Combustible Amphibians on his frog specimen in the prior semester, and it was clear that he still held a grudge.



“What seems to be the problem? Lester tells me you ordered a Whopper sandwich and are now complaining about it. Did you not ask for a Whopper with lettuce, pickles, onions, mayo, and ketchup, with the optional cheese slice?”



“Well… yes... but...” I started.



“Is that not what is sitting on the counter in front of you?” He picks up the rapidly decomposing bun to uncover the sad assortment of the items he just detailed.



“Come on Billy, you and I both know that looks nothing like the sandwich in the picture. Tell you what, you just skip on back there and produce a new Whopper, THAT Whopper” – pointing to the picture – “And we’ll call it a day. I’m pretty reasonable and at this point, you could even leave off the optional cheese slice. No big, really.”



Needless to say, I left that day with a soggy Whopper, a complimentary fruit pie, and a readjusted view of what marketing was all about.



*Tasty Burger Invention

19 Comments:

At 8:40 AM, Anonymous Anonymous said...

See Mike,

You just don’t understand “Fast Food”. First off the people that work there are like ants. Have you seen the movie ants? They are marching in a line and a leaf falls in front of one of the ants and they are at a complete loss. Same here, you ordered a Whopper ™ and that is what you got.

Now if you would have ordered like this “THAT Whopper (pointing at the picture) modified with ‘only’ lettuce, pickles, onions, mayo, ketchup, and a slice of cheese please (make sure you are grinning).”

Then and only then will you have a leg to stand on when you get the normal ‘Flopper’ aka Whopper ™ sandwich that they try to push down on us.

Remember the slogan 'Have it your way' implies that you *MUST* specify *exactly* how you want it.

 
At 11:13 AM, Blogger Jim Cota said...

Wow. Now that I'm finished laughing and crying (which is difficult to do simultaneously), I feel compelled to cross-reference you to a post on my blog, titled "Think You're a Big Tipper?" (http://thecotas.blogspot.com/)

While not exactly related to your Whopper of a marketing tale, it is, nonetheless, something to keep in mind next time you want to give Lester and Billy a hard time. To paraphrase, just remember who *makes your food*. /Jim

 
At 8:22 PM, Blogger Tatty Tiara said...

Oh gosh I do hope you're not a fan of professional wrestling, because if you are, heartbreak awaits you yet again...

 
At 7:08 AM, Anonymous Anonymous said...

It's a secret plot by the employees to get you so disgusted that you would decide to eat healthier and go to Subway.

Tanya
http://afropuffs.net

 
At 10:02 AM, Blogger Rowdy Theologian said...

I used to work at Burger King when I was in high school and received similar complaints on a regular basis.

They didn't have that problem at Burger Chef, with their "Works Bar" you added your own toppings, so you could only complain at yourself if it didn't turn out right...Check out The Burger Chef Reliquary at http://burgerchefreliquary.blogspot.com

 
At 11:20 AM, Blogger felicity_ny said...

Funny stuff! Thanks for the laugh.

Felicity

 
At 12:09 PM, Blogger Jessi said...

*dies laughing* I needed that today. Thanks.

 
At 6:47 AM, Anonymous Anonymous said...

Go to Wendy's next time--their burgers are much better!

Or make one at home. That's the only guaranteed way to get what you really want!

http://pimme.blog-city.com

 
At 7:29 AM, Blogger Jay said...

I like whoppers. They're whoppy. That's a good thing. Mmm. Now I'm hungry.

 
At 10:37 AM, Blogger Damion said...

heh. Funny stuff, sir. Thanks for commenting on my blog. Hope you come back sometime. I'll be sure to visit yours often, so get to crackin' on the entries.

 
At 10:37 AM, Anonymous Anonymous said...

churchil
l car insurance

car insurance san diego
car insurance houston
state farm car insurance
churchil
l car insurance

car insurance los angeles
allstate car insurance
cheap online car insurance quote
aaa car insurance
aaa car insurance
collector car insurance
new york car insurance
churchil
l car insurance

online auto insurance quote
car insurance san diego
geico car insurance
buy car insurance
car insurance
cheap car insurance quote
new jersey car insurance
cheap car insurance uk
low cost car insurance online
car insurance quote canada
usaa car insurance
car insurance policy
infinity car insurance
classic car insurance
cheap car insurance uk
cheapest car insurance
direct car insurance

http://cheap-car-insurance.quickfreehost.com

Random Keyword: :)
best car insurance

 
At 12:49 PM, Anonymous Anonymous said...

Hi sexy girls | sexy webcam videos | live chat xanax cheap xanax buy xanax online phentermine buy phentermine online phentermine cheap tramadol buy tramadol online tramadol cheap levaquin buy levaquin online levaquin cheap norvasc buy sex online
babe online casino online casino online roulette online blackjack online poker online phentermine online xanax xanax buy phentermine phentermine buy phentermine cheap | live chat
Enjoy

 
At 10:26 AM, Anonymous Anonymous said...

Hi all!
Adult live chat Alone on Valentine's Day? Find partner free in your area
See you soont

 
At 10:15 PM, Anonymous Anonymous said...

Hello. Use this search engine for best result: BD search Find all you need in your area!
Enjoy

 
At 3:08 PM, Anonymous Anonymous said...

Hi. Use this search engine for best result: BDsearch Find all you need in your area!
for fun

 
At 12:39 AM, Anonymous Anonymous said...

Hi

Great blog, nice to see someone else has activated the anonymous feature! If you are into sales promotion specialized marketing services then you need to see this blog site for free advice and a great secret (and free) program which will generate floods of extra traffic to your website.

Here's the link: sales promotion specialized marketing services

 
At 6:46 PM, Anonymous Anonymous said...

For Greetings give sweets!
All have other problems... Many have a health... But, unless probably to refuse a female body?
Welcome to sexy teens | movie pages | picture pages | webcam movie | adult friend finder.
Here pages devoted to health are published.
It is the large search robot, which can help to receive this or that information and as to get this or that goods!
Tramadol | Phentermine | Buy Xanax | Xanax and all that is necessary.
Up to a meeting on monitors...

 
At 11:22 PM, Anonymous Anonymous said...

inserection
inserection stores in atlanta ga
inserection adult novelties
inserection adult fantasy store
inserection atlanta
inserection adult store
star trek inserection
inserection business
inserection star trek
inserection jacksonville
inserection in atlanta
inserection aftershave
inserection hours
inserection and atlanta
www inserection com
inserection com
inserection stores
www shop inserection com
inserection adult fantasy store jacksonville fl
inserection adult fantasy
inserection atlanta sunday
adult video atlanta inserection hours
inserection store times
inserection and rebellion act of 1861
inserection atlanta directions
inserection stores in atlanta ga smyrna
inserection stores in atlanta ga addresses
inserection adult fantasy atlanta
search the web inserection
adult porn movie at inserection
com inserection www
fleshlight inserection
filipino inserection
http www inserection com
inserection adult fantasy com
inserection 30075
inserection marietta
inserection google
inserection chesire bridge
inserection sex atlanta
inserection ga
inserection adult fantasy store in atlanta
inserection adult
inserection atlanta ga
inserection adult fantasy store jacksonville fl
inserection ga atlanta
inserection on peachtree st in atlanta
inserection adult fantasy store atlanta ga
inserection sex atlanta adult stores
inserection starships
inserection glory holes
inserection and starships
inserection atlanta hours
shop inserection
search www inserection com
starcraft inserection
atlanta adult video store
adult entertainment video preview atlanta ga
atlanta adult video
adult video atlanta insurrection cheshire bridge
atlanta adult video stores
adult atlanta store video
adult video retail atlanta ga
adult video atlanta georgia
adult video atlanta
adult video stores in atlanta
atlanta adult video store
starship enterprise adult video atlanta
adult video store atlanta
good vibrations adult video atlanta
adult video store in atlanta
adult atlanta in store video
adult video rental alpharetta atlanta
adult video stores atlanta
adult video stores gloryholes atlanta area
adult video in atlanta
atlanta video adult loveshack
adult video stores in atlanta ga
southern nights adult video atlanta
adult video stores in atlanta georgia
atlanta xxx video adult
atlanta gay adult video studio
atlanta video adult buford
adult video atlanta area
adult video stores in atlanta ga
atlanta and adult video stores
adult video atlanta ga
atlanta video adult buford
adult video atlanta inserection hours
adult video stores in atlanta ga
atlanta adult video stores
atlanta adult video cam
video atlanta adult japanese
atlanta adult video store 20
atlanta xxx video adult
adult video rental atlanta
atlanta adult video insurection
adult gay video atlanta
atlanta adult video insurrection
adult video rental in atlanta
atlanta adult video stores ga
starship enterprises adult video atlanta
atlanta adult novelty
adult atlanta novelty store
adult novelty cakes atlanta
adult novelty store atlanta
insurrection adult novelty peachtree street atlanta
insurrection adult novelty store atlanta
adult novelty atlanta
adult atlanta in novelty store
atlanta adult novelty store
adult atlanta georgia near novelty shop
adult novelty stores in atlanta
atlanta adult novelty store
adult novelty stores atlanta
adult novelty cakes in atlanta ga
atlanta adult novelty stores
adult sex novelty stores atlanta
atlanta adult novelty stores
adult novelty cake atlanta
adult novelty stores in atlanta georgia
adult novelty in atlanta georgia
adult novelty store in atlanta ga
sex toys atlanta
sex toys in atlanta
adult sex toys in atlanta
sex toys store atlanta
wholesale adult sex toys atlanta ga
atlanta erotic toys sex adult


atlanta sex toys
atlanta adult sex toys and novelties retail store
sex toys atlanta 30307
adult sex toys atlanta
atlanta sex toys dildo
dom sub sex toys atlanta
loveshack adult store
atlanta video adult loveshack
loveshack adult novelty store
loveshack in atlanta
atlanta video adult loveshack
loveshack atlanta
loveshack atlanta georgia
starship enterprises atlanta
starship atlanta
starship enterprise atlanta
atlanta starship enterprises
starship enterprises atlanta georgia
atlanta enterprise starship
starship in atlanta
starship store atlanta
atlanta starship
starship headshops atlanta
starship adult atlanta
starship and atlanta
starship adult store atlanta
atlanta starship limousine
atlanta enterprise ga starship
starship enterprises store atlanta
starship in atlanta ga
starship enterprise adult video atlanta
starship of atlanta
review atlanta starship
starship atlanta ga
review atlanta starship enterprises
atlanta starship limosouine
starship enterprise stores atlanta
rate atlanta starship enterprises
rate atlanta starship
starship stores in atlanta ga
starship in atlanta ga
starship enterprises atlanta online store
starship atlanta georgia
atlanta and starship enterprise
google com custom q starship i atlanta
starship enterprise atlanta georgia
starship adult store atlanta ga
starship enterprises atlanta ga
starship enterprise in atlanta
starship novelty atlanta
starship enterprizes atlanta
starship trading atlanta
starship entertainment and atlanta
atlanta starship store
atlanta starship adult


atlanta starship lim
atlanta adult book store starship
review atlanta starship enterprise
starship enterprises atlanta novelty
starship enterprise adult store atlanta
starship enterprizes atlanta adult
starship enterprises atlanta ga
starship enterprises and galaxy trading in atlanta
starship enterprises adult store atlanta ga
starship atlanta
starship adult store atlanta ga
starship enterprise atlanta adult store
starship enterprise elations atlanta
starship stores atlanta
starship enterpirses adult store atlanta ga
starship enterpirses adult store atlanta ga
starship enterprise porn store atlanta
starship enterprises adult store atlanta ga
starship enterprises adult video atlanta
starship atlanta ga
starship enterprises atlanta store
starship atlanta
the starship atlanta ga
starship adult store
starship adult novelties
starship adult
starship enterprises adult novelty store
starship adult stores
adult enterprise starship store video
adult enterprise starship store
adult enterprise starship
adult starship store
starship adult toys
starship adult novelty
starship adult novelty store
adult comic starship
starship enterprise adult store
starship adult bookstore
starship enterprise adult
starship enterprise adult video
starship adult entertainment
adult starship
starship adult atlanta
adult enterprise starship video
starship adult novelty and tobbacco wharehouse


starship adult toy store
adult novelty starship
starship adult store atlanta
adult novelty starship store
starship enterprise adult video atlanta
starship enterprises adult
starship enterprise adult novelty store
starship entertainment adult novelties
starship adult video
starship adult bookstore
starship enterprise adult stores
adult starship enterprise
starship adult novlety
starship enterprises adult video
starship adult store college park ga
starship adult novelties store
starship adult novelties georgia
adult toys starship
adult video starship
starship adult toy
starship adult ga
starship adult novelty stores
adult starship trading galaxy
adult novelties starship
adult starship
adult store starship suwanee ga
starship enterprises adult novelties
starship adult dvds
starship adult novality
starship enterprise adult video store
starship enterprise adult entertainment
starship adult sex
starship the adult store
starship adult store atlanta ga
starship in adult
starship adult video store
starship adult ware
starship adult enterprises
starship galaxy adult toys
starship adult novelty store ga
starship adult wear
adult entertainment stores in georgia starship enterprises
adult videos starship
atlanta starship adult
adult store starship
atlanta adult book store starship
application for adult starship
experience starship adult
starship enterprises adult store
starship enterpirses adult store atlanta ga
starship industries adult
starship enterprise adult store atlanta
starship enterprizes atlanta adult
starship adult sex shop
starship the adult store com
starship sex adult
starship enterprises adult store atlanta ga
starship adult ertertainment
starship adult store atlanta ga
starship enterprise atlanta adult store
starship enterprise adult super store
starship enterprize adult super sotre
starship adult novelt
starship adult stores net
starship enterpirses adult store atlanta ga
starship adult store
starship adult movies
starship enterpirses adult store atlanta ga
starship adult shops
starship enterprises adult toy stores
starship adult star
starship enterprises adult store atlanta ga
starship enterprises adult video atlanta
starship adult stores georgia
starship adult novelty toy store
starship adult comic
starship enterprises adult store atlanta ga
starship the adult store site
starship enterprises adult novilties
starship the adult store official site
starship adult store atlanta ga
starship adult novelties suwanee ga

 
At 8:40 AM, Anonymous Anonymous said...

You won’t believe your eyes, see the World’s best girls HERE! ...... Try to find sexy partner in your area !
- JOIN FREE - After free registration you can have unlimited access to the huge adult source.
ATTANTION ! Adult only !...... http://searchchat0.tripod.com

 

Post a Comment

<< Home